In 1914, Al Asher and his brother Louis established a family business that bought and sold horses and wagons to members of the local community. Through the years, as new industries emerged and advanced technologies developed, the company that started with horses and wagons continually evolved into a respected and well-known name for supplying trucks and equipment to the power, telephone, wireless and CATV Industries. Asher specializes in both overhead and underground cable handling.

Al Asher & Sons – now celebrating over 100 years as a family owned and operated business – stocks an inventory of over 375 hard-to-find pre-owned utility aerial bucket trucks, digger derricks, cable pulling and tensioning trailers and specialized equipment from quality manufacturers including Hogg-Davis, OK Champion, Telsta, TSE, Sherman and Reilly, Wheeler Reeler, Brooks Bros, Altec, Versalift, and others.

Specializing in truck and equipment rentals, sales, and service, the family commitment to quality and customer satisfaction remains a cornerstone of Al Asher & Sons to this day.

Company at a Glance

  • Family Business Began in 1914 by Al Asher and brother Louis
  • Introduced the First “U” Drive Car Rental Business in 1928
  • Run by Third Generation Ashers – John Asher and His Sons – Rob and Jim
  • 20,000-square-foot Shop Facility on 4.5 Acres in Los Angeles Including Steam Rack, Paint and Body Shop, Frame Repair Shop, Fabrication and Repair Shop, and Large-capacity Mechanic Service Bays
  • Same location in Los Angeles for over 60 years
  • Rentals, Sales and Service – from Telsta T-40C Bucket Trucks to Cable Reel Trailers to OK Champion Rodder-Pullers and Cable Scrappers, TSE Pullers and Tensioners
  • Delivery to rental customers throughout North America
  • Complete Parts Inventory for Well-known Manufacturers and Equipment, including Telsta T-40C Bucket Trucks, OK Champion Rodder-Pullers and Cable Scrappers, Pitman Cranes and Digger Derricks, and Altec Terex, and Versalift Pre-owned Utility Trucks